Innovative Product Development and Marketing Strategy among Madurai Boutique Entrepreneurs

A Study on Problems Faced by the Bankers While Sanctioning Green Banking Services in Commercial Banks with Special Reference to Chennai

Effect of Influencer Marketing on Consumer Preferences and Brand Loyalty with Reference to Chennai City

Ethical Fading: An Analysis of Causes and Consequences among Young Professionals

Impact of Women on Perceived Changes of Decision Making under MGNREGA with Special Reference to Kancheepuram District

Comparative Analysis of Financial Performance in the Fast-Moving Consumer Goods (FMCG) Sector

Cultural Capital as Competitive Advantage: Leveraging Local Native Artistry for Indigenous Brand and Global Brand Differentiation

Hyperlocal Digital Marketing for Tourism Development: Unlocking Hidden Gems in the Digital Era

Customer Retention Strategies in Retail Sector with Special Reference to Chennai

Redefining Growth: Innovative Pathways for Sustainable Business Success

Generative AI and Changing Business Models

Qualitative Insights and Theoretical Anchors: Women Entrepreneurs in Tamil Nadu

Marketing Tourism in the 21st Century: Strategy, Sustainability, and Success

Brand Visibility Without Paying the Price: A Case of Passive Ambush Marketing in Indian Sports

Power of Language and Narrative Psychology: Vectors in Marketing and Commerce

Toward Ecological Justice: A Social Work Perspective on Leveraging Artificial Intelligence for Environmental Monitoring and Conservation