AI in Biotechnology
CONTENTS
  • Leading with Purpose: Strategic Growth and Jesuit Excellence
    Dr. R. Christina Jeya Nithila
    1
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  • The Future of HR: Innovative Practices for a Changing World
    Ms. J. Sujitha Pauline
    6
    PDF
  • A Study on Employee Perception of AI in Performance Management Systems Among IT Professionals in Chennai City
    Dr. Sundarameena Senthil & S. Cibisree
    12
    PDF
  • Green Marketing: A Sustainable Approach to Business
    Dr. D. Vijayalakshmi
    20
    PDF
  • Recent Trends in HR Recruitment
    Ms. Gayathri T
    25
    PDF
  • Beyond Profit: A Call for Companies to Support the Next Generation
    Ms. Jaya A
    32
    PDF
  • AI in HR: The Promise and Potential of Intelligent People Management
    Ms. Sangeetha J
    39
    PDF
  • Innovating Human Resource Management Through Lean Thinking and Global Strategies
    Ms. Shifana J
    45
    PDF
  • Learning Social Entrepreneurship Through Design Thinking
    Harshini S & Ms. R. Vidhyalakshmi
    52
    PDF
  • Sustainability Messaging and its Influence on Consumer Perception and Buying Behaviour
    Dr. M. Deepa
    58
    PDF
  • Sustainability and Innovation in Entrepreneurship: A Conceptual Study
    Dr. S. Dhanalakshmi
    64
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  • Artificial Intelligence in Marketing: A Strategic Tool for Customer Engagement and Brand Loyalty in the Digital Era
    Dr. R. Jeya Rani
    67
    PDF
  • Unpacking Executive Conflict Resolution: Insights from an Indian Diversified Industrial Cluster
    Ms. S. Nivedhitha, Ms. Durga Shankari & Ms. Kajal J. Mehta
    74
    PDF
  • An Analysis of Corporate Social Responsibility Spending Patterns with AI Tools in Major Indian Companies and its Impact on Financial Performance
    Dr. C. Lakshmi
    86
    PDF
  • A Study On Work–Life Balance: A Myth in Today’s Corporate World
    Dr. Moli Ghosh
    96
    PDF
  • AI-Powered Decision Making in Business: A Conceptual Study
    Dr. A. Rathnakumar
    99
    PDF
  • A Study on Marketing Strategies in Green Consumerism with Special Reference to Chennai City
    Dr. A Meera & Dr. Kaavya
    102
    PDF
  • Seeing it All – Visibility & Digital Twins in Supply Chain Management
    Ms. Reyya Pawani
    111
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  • Hybrid Work Models and Organizational Outcomes: An Integrative Review of Resilience, Employee Wellbeing, and Performance (2020–2025)
    Dr. Mary Sudharshini Fernando
    121
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  • Applications of Conversational AI in Service Industries
    Dr. R. Aarthi Alamelu
    134
    PDF
  • Sustainable HRM Practices for Managing Gig Workers in the Tourism Industry
    M. Keertana & C. Vijayvishnu Kumar
    139
    PDF
  • Worklife Balance Challenges in AI – Supported Hybrid Work Models: A Technostress Perspective
    Ms. M. Mahalakshmi
    149
    PDF
  • Comparative Analysis of Financial Performance in the Fast-Moving Consumer Goods (FMCG) Sector
    Dr. Padmavathy M
    156
    PDF