
DISRUPT TO WIN: MODERN BUSINESS TECHNIQUES FOR INNOVATION AND GROWTH
by
Dr.A.Meera, Kajal J.Mehta, Dr.R.Aarthi Alamelu
https://doi.org/10.34293/blp.9789395659611
CONTENTS
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Leading with Purpose: Strategic Growth and Jesuit Excellence1
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The Future of HR: Innovative Practices for a Changing World6
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A Study on Employee Perception of AI in Performance Management Systems Among IT Professionals in Chennai City12
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Green Marketing: A Sustainable Approach to Business20
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Recent Trends in HR Recruitment25
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Beyond Profit: A Call for Companies to Support the Next Generation32
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AI in HR: The Promise and Potential of Intelligent People Management39
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Innovating Human Resource Management Through Lean Thinking and Global Strategies45
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Learning Social Entrepreneurship Through Design Thinking52
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Sustainability Messaging and its Influence on Consumer Perception and Buying Behaviour58
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Sustainability and Innovation in Entrepreneurship: A Conceptual Study64
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Artificial Intelligence in Marketing: A Strategic Tool for Customer Engagement and Brand Loyalty in the Digital Era67
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Unpacking Executive Conflict Resolution: Insights from an Indian Diversified Industrial Cluster74
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An Analysis of Corporate Social Responsibility Spending Patterns with AI Tools in Major Indian Companies and its Impact on Financial Performance86
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A Study On Work–Life Balance: A Myth in Today’s Corporate World96
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AI-Powered Decision Making in Business: A Conceptual Study99
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A Study on Marketing Strategies in Green Consumerism with Special Reference to Chennai City102
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Seeing it All – Visibility & Digital Twins in Supply Chain Management111
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Hybrid Work Models and Organizational Outcomes: An Integrative Review of Resilience, Employee Wellbeing, and Performance (2020–2025)121
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Applications of Conversational AI in Service Industries134
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Sustainable HRM Practices for Managing Gig Workers in the Tourism Industry139
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Worklife Balance Challenges in AI – Supported Hybrid Work Models: A Technostress Perspective149
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Comparative Analysis of Financial Performance in the Fast-Moving Consumer Goods (FMCG) Sector156
