
Research Frontiers in Management (Emerging Trends and Practices)
by
Dr. G. Hudson Arul Vethamanikam & Dr. A. Madhu Prasad
About the Book
Research Frontiers in Management: Emerging Trends and Practices is a comprehensive collection of scholarly works that explores the evolving landscape of modern management in a rapidly changing global environment. The book highlights innovative approaches, emerging business models, and contemporary management practices shaping organizations today. It covers key areas such as digital transformation, strategic management, entrepreneurship, sustainability, human resource management, marketing, and financial innovation. The volume provides valuable insights into how organizations adapt to technological advancements and dynamic market conditions. It bridges the gap between academic research and practical business applications through evidence-based studies. The contributions offer fresh perspectives on leadership, organizational development, and competitive advantage in the digital era. The book also examines the role of innovation and entrepreneurship in driving sustainable growth and business resilience. Designed for researchers, academicians, industry professionals, and policymakers, it serves as a platform for knowledge exchange and intellectual discourse. By addressing current challenges and future opportunities, the volume contributes significantly to the advancement of management research and practice. It is an essential resource for understanding the emerging frontiers that will shape the future of management.
